Independent label Young Veterans, headed by nephews of the late music producer Byron Murray, is ramping up promotions of its new projects in the last quarter of the year.
Label principals Sheldon and Andrew Penicott will be releasing reggae artiste Ginjah's new album, Survival, in December.
"We did all the production, all the work on this album, from inception to the finish. Some musicians featured on the album are Earl 'Chinna' Smith, Chris Meredith, Desi Jones, Dalton Brownie, Vivian Scott, and Everald Gayle. When the album is released, it's going to blow people away," said Andrew Penicott.
He said that their uncle Byron was instrumental in teaching them the music business from management to distribution.
"He facilitated Sheldon to learn engineering ... and then allowed him to be instrumental in his future products. That gave him valuable experience that paved the way to build our label and for it to continue the families strong legacy in music," he said.
The brothers hope that their work will help to keep the legacy of former industry powerhouse, In the Streetz, alive.
"In The Streetz will always be home to us as Byron was like a big brother and mentor and we will continue keeping its name alive through our work and in the future doing projects that will pull from his catalogue," he said.
The Young Veterans have a number of projects in the pipeline.
"Other than the Survival album, we have a dancehall rhythm that will be released early next year that features Busy Signal and a few other acts, and we have a one-drop rhythm and a few singles from heavyweight names in the industry," Andrew said.
The Young Veterans have built up an impressive resume, producing or doing engineering work on critically acclaimed projects like Stronger by Fantan Mojah, Hot Wuk by Mr Vegas, and Young and Black and Powerful by Konshens.