Jamaica Observer Feature

Sheldon (left) and Andrew Penicott

Independent label Young Veterans, headed by principals Sheldon and Andrew Penicott, will be releasing reggae artiste Ginjah’s new album, Survival, on all digital online platforms in December.

“We did all the production, all the work on this album — from inception to the finish. Some musicians featured on the album are Earl “Chinna” Smith, Chris Meredith, Desi Jones, Dalton Browne, Vivian Scott, and Everald Gayle. When the album is released, it’s going to blow people away,” Andrew Pennicott said.

The Young Veterans are confident that they possess the skills required to handle this project having learned over the years from they late uncle.

“For our label, our uncle Byron Murray was instrumental in that he taught us the music business from management to distribution. He facilitated Sheldon to learn engineering at Anchor studios and then allowed him to be instrumental in his future projects. That gave him valuable experience that pave the way to build our label and for it to continue the family’s strong legacy in music,” he said.

The brothers hope that their work will help to keep the legacy of former industry powerhouse, In the Streetz, alive.

“In The Streetz will always be home to us, as Byron was like a big brother and mentor. and we will continue keeping its name alive through our work and in the future —doing projects that will pull from his catalogue,” Pennicott said.

The Young Veterans have a number of projects in the pipeline.

“Other than the Survival album, we have a dancehall rhythm that will be released in early next year that features Busy Signal and a few other acts, and we have a one drop rhythm and a few singles from heavyweight names in the industry,” said Pennicott.

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